Earning the LinkedIn Top Voice badge is a hallmark of excellence and influence on the platform. It’s not just about the recognition—it’s about sharing impactful insights, creating meaningful connections, and building a personal brand that stands out in your industry.
If you’re wondering how to join the ranks of LinkedIn’s elite, this guide breaks down actionable strategies inspired by Top Voices like Holly Langley, Derek N.H. Notman, CFP®, and Sergej Pavljuk.
Understanding the LinkedIn Top Voice Badge
LinkedIn awards two types of Top Voice badges:
- Golden Badges: Recognize topic-specific expertise, such as “Top Voice in Leadership” or “Top Voice in Technology.” These highlight deep knowledge in a niche.
- Blue Badges: Awarded annually to LinkedIn’s most influential contributors across industries. These are invitation-only, given for overall thought leadership, and come with a significant boost in profile visibility.
Both types rely on one essential ingredient: consistent, valuable contributions.
The Five Pillars of a LinkedIn Top Voice
1. Focus on One Niche
Top Voices aren’t generalists. They dive deep into one subject, offering actionable insights and expert perspectives. Start by identifying the skill or industry you’re most passionate about, and align your content around that niche.
- Pro Tip: Use LinkedIn’s collaborative articles to participate in conversations that align with your expertise. Consistent, high-quality contributions in your niche can help position you as a thought leader.
2. Add Value in Collaborative Articles
Collaborative articles curated by LinkedIn editors are a valuable opportunity to showcase your knowledge. The key is to go beyond surface-level commentary.
- Share personal anecdotes, lessons, or frameworks that can help others.
- Avoid generic responses. Instead, aim to leave readers thinking, “That’s insightful!”
- Engage with others’ contributions thoughtfully. Highlight their points and build on them to foster dialogue.
3. Consistently Post High-Quality Content
Top Voices don’t just engage—they create. High-performing content typically falls into one of three categories: educational, inspirational, or entertaining.
- Structure Your Content:
- Start with a hook: Ask a bold question or share a surprising fact.
- Use short paragraphs and visuals to make your posts easy to read.
- End with a question or call-to-action to encourage engagement.
- Content Ideas:
- Share lessons from your career journey.
- Write about current trends in your industry.
- Post actionable guides, such as “3 Ways to Boost Productivity as a Leader.”
4. Engage Authentically
Top Voices are as much community builders as they are content creators. To earn recognition, you need to actively engage with others on the platform.
- Pro Tip: Dedicate 10-15 minutes daily to leave thoughtful comments on posts within your niche. Tag relevant professionals to expand the conversation and build your network.
5. Stay Consistent
LinkedIn success is a long game. While posting frequency can vary, consistency in delivering value is non-negotiable.
- Suggested Schedule: Aim to post 2-4 times per week and contribute to collaborative articles regularly.
- Repurpose high-performing content into new formats like infographics, videos, or carousels to maintain a steady stream of insights.
The Journey Is More Important Than the Badge
While earning a Linkedin Top Voice badge is a great goal, it’s the process of becoming a thought leader that truly matters. By focusing on your audience, sharing authentic stories, and sparking meaningful conversations, you’ll create a lasting impact—whether or not a badge comes your way.
And if you’re looking for extra support to consistently create impactful content, engage strategically, or refine your LinkedIn presence, we’re here to help. Our team specializes in elevating LinkedIn profiles through thoughtful strategy and execution.
So if you want to become a Top Voice on Linkedin, and want to take your LinkedIn presence to the next level? Let’s connect!